NEW OPEN ACCESS JOURNAL, AIP ADVANCES, PUBLISHES FIRST PAPERS
We're proud to report that the first articles in the debut issue of our new journal, AIP Advances, are now published online. If you haven't heard about AIP Advances, it's a fast-track, community-led open access journal focusing on applied research in the physical sciences, and represents a major innovation in physical science publishing. All articles are published under a Creative Commons license, where authors retain copyright to their papers.
AIP Advances combines a streamlined review process with post-publication commenting tools to strike an excellent balance between expert peer review and the need for rapid dissemination of information and comment from the community. AIP Advances will allow articles to rise to prominence on their own merits, putting these articles at the heart of conversations taking place in science today.
An impressive group of executive editors oversees AIP Advances. Among them are a Fellow of the American Association for the Advancement of Science and a Packard and Alfred P. Sloan Research Fellow. This distinguished, international group includes:
- Robert H. Austin, Princeton University
- Vincent H. Crespi, The Pennsylvania State University
- A. T. Charlie Johnson, University of Pennsylvania
- Masaaki Tanaka, The University of Tokyo
- Enge G. Wang, Peking University
Among AIP Advances' first papers is "A midsize tokamak as a fast track to burning plasmas" by Ernesto Mazzucato, Principal Research Physicist at the Princeton Plasma Physics Laboratory.
With our mission to disseminate and advance physics research, AIP is eager to explore new publishing models, which communicate research in new ways and forge new connections between authors and readers. AIP Advances is one such avenue that will enhance the free flow of information.

AIP AND EDANZ WORK TO SUPPORT AUTHORS IN CHINA AND JAPAN
AIP Publishing and Edanz Group Ltd. recently signed an agreement which will make it easier and more cost-effective for AIP authors to use Edanz's English language editing services. The partnership between the two organizations provides much-needed local support for authors in China and Japan.
Edanz offers the services of experienced native English-speaking editors with expertise in the diverse scientific fields that are covered by AIP publications. Edanz will edit manuscripts for those authors who request help in preparing their papers for submission to AIP journals. In addition, Edanz can also provide assistance to authors for related activities such as writing cover letters and responding to peer review comments. Edanz will offer a 10% discount to AIP authors.
As the only international English-language scientific editing service fully localized in China, Edanz is well placed to support AIP's authors in this important and growing market. Edanz's team of professionals will help our authors enhance the written quality and presentation of their manuscripts, which will benefit all parties in the publication chain.
The opening of AIP's Beijing office in 2010 clearly shows our recognition of the important scientific research taking place in Asia today, and we are firmly committed to providing meaningful assistance to our authors in this region. To do this, we must be ready, willing, and able to offer them exceptional services in their own language and in their own time zone. We understand the challenges faced by scientists whose first language is not English and together with Edanz, we're prepared to help.

NEW AIP LABS WEBSITE SHOWCASES THE LATEST IN PUBLISHING TECHNOLOGY
AIP Labs is a new interactive workspace where our technology team can showcase the latest plug-ins, apps, and other products they've been working on. Each product's landing page includes an interactive component, whereby we invite our community of users—researchers, professors, reviewers, and the scientific community at large—to provide feedback and suggest modifications or new products.
The initial rollout of AIP Labs currently offers users four practical applications to help them work more effectively. Each of these technologies is fully developed and ready to use. At some point, AIP may incorporate these products into one of our platforms, such as Scitation or UniPHY. Here at a glance is a summary of the products we now offer:
 | PermaCode generator – Allows authors to generate QR codes that link to their articles in AIP journals. Researchers can use them on presentations or posters to link to articles online, and professors can include them on a course syllabus, linking students directly to required reading. |
 | Cooliris wall – Cooliris is a browser plug-in that takes viewers beyond the single frame of their browser, making multiple images appear as though they're posted on an infinite 3D wall. They can search by simply by dragging their mouse and clicking individual images to zoom in. With no more clicking from page to page, searching for images is faster and easier. |
 | Google Chrome extensions – AIP has created two Google Chrome extensions, which allow users to easily search different AIP websites:
• Scitation Search Chrome extension is app that will let researchers customize Scitation with the search
features they use most often.
• ESVA Chrome extension is designed to allow users to search our Emilio Segrè Visual Archives from any page
on the web. |
 | iPeerReview – With our new iPeerReview app, an editor or author can use their iPhone, iPad, and iPod touch to access information about papers they've submitted to our Peer-X-Press online submission and review site and perform a number of activities related to those papers. |
AIP drives innovation through a continuing investment in emerging technologies and R&D. AIP Labs is just one of the practical applications that has sprung from this ongoing commitment, which has also resulted in the launch of new iPhone apps and the establishment of many other initiatives that are now in development.

AIP JOURNAL SUBSCRIBERS NOW HAVE FREE ACCESS TO THEORETICAL AND APPLIED MECHANICS LETTERS
Theoretical and Applied Mechanics Letters (TAML) is a new journal hosted on AIP's Scitation platform. Published on behalf of the Chinese Society of Theoretical and Applied Mechanics, TAML (ISSN 2095-0349) features short, original articles in all areas of mechanics, as well as in interdisciplinary fields including aerospace and aeronautical engineering, coastal and ocean engineering, environment and energy engineering, material and structure engineering, biomedical engineering, mechanical and transportation engineering, and civil and hydraulic engineering.
We're confident that TAML will provide your patrons with an essential source of groundbreaking research from scientists worldwide, and to kick start the new journal we're providing free online access for the rest of 2011 to every institution that subscribes to an AIP journal. TAML has been added to the Scitation institutional single- and multi-site user licenses, so existing license agreements are in force for the new journal. In addition, access to TAML is through the IP addresses established for existing online accounts.
If you're an AIP journal subscriber, we encourage you to make TAML discoverable at your institution by adding it to your catalog, so that researchers at your institution can benefit from this important new journal. To access TAML, please visit http://taml.aip.org.
If you're not an AIP journal subscriber, we'd like to offer you a free trial subscription to TAML. You can request a free trial simply by contacting us. Call 800-344-6902, 516-576-2270, or email subs@aip.org.
There has been an explosion in the amount of high-quality research being published by Chinese scientists today, and we hope that by forming co-publishing agreements such as this, we can bring our STM publishing experience to bear in service of this research.
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Beijing Office Provides Grass Roots Support
for Authors
Of great help to us in the publication of the Chinese Journal of Chemical Physics, as well as Theoretical and Applied Mechanics Letters, which we publish on behalf of the Chinese Society of Theoretical and Applied Mechanics, is the new office we established in Beijing
in 2010.
Opening this office signaled AIP's commitment to support China's burgeoning scientific community and the vital research Chinese scientists are conducting today.
As science becomes increasingly a global enterprise, we believe that collaborative publishing ventures such as CJCP, as well as TAML, will go a long way toward furthering communication and enhancing dissemination of research in and from the Chinese scientific community. |

From the Stacks: Sarah Pearson
Sarah Pearson has been the E-Resources & Serials Coordinator at the University of Birmingham since 2005. She is also co-chair of the KBART (Knowledge Bases and Related Tools) Working Group, a joint initiative of UKSG and NISO. She is a current member of the UKSG Committee and a member of the JISC Electronic Information Resources Working Group. Before taking on her current role at the University of Birmingham, Sarah was a Business Analyst at the Talis Group Ltd. We wanted to speak with Sarah about the future of KBART, making e-resources more discoverable, and about the challenges she faces.
AIP is happy to have endorsed KBART for the 27 publishers hosted on Scitation, and we understand that your work is not yet done. Can you tell us about Phase II of the KBART initiative?
Absolutely. This is a really exciting time for the KBART initiative. KBART is a joint UKSG and NISO initiative to implement best practice for e-content metadata transfer to link resolver knowledge bases. Phase I was released in January 2010 and since I took over from Charlie Rapple of TBI Communications as co-chair, we have really been working on delivering an endorsement framework to enable publishers and content providers to implement and sign up to the phase I Recommended Practices. We have a number of content providers currently working on KBART endorsement and AIP and Scitation have of course recently endorsed the recommendations. For Phase II we are really focusing on two problem areas for e-content metadata–open access holdings and consortial metadata, and we are consulting with the supply chain on the requirements in this area. We are also refining some of the metadata requirements relating to e-books and conference proceedings to improve the description of such holdings in link resolver knowledge bases. So, lots planned!
What are some of the things that you do to make your e-resources more discoverable? How do you make your patrons aware of new or little-used content?
At University of Birmingham, we do put a lot of emphasis on using the library tools we have to make different types of electronic content more discoverable. After all, we are paying a lot of money for this material and want to make sure that our users can effectively discover content and that we know we have made the right collection development decisions. By maximizing discoverability, we can be more certain that low usage is attributed to lack of need for a particular resource rather than lack of ability to find it. Of course, with the traditional silos between e-journals, e-books, and databases, discoverability using library software has not been straightforward. I think happily we are seeing that situation start to change. We obviously rely on our link resolver, SFX, to ensure that our paid-for content is visible and linkable within our eLibrary service. However, it doesn't end there. We embed our link resolver holdings into all sorts of external sites such as Google Scholar and A&I services so that we can provide efficient linking to full text for users who are not starting at the eLibrary homepage. We also embed our eLibrary applet into other services such as the Institutional Portal which is a very popular starting point for our users and allows them to search e-books, e-journals and e-resources alongside the print collection. Authentication is also an important element. It is the library's role to really balance ease of discoverability with appropriate authentication to restrict use to university members. We aim to provide a single sign on experience for our users and use a mixture of Shibboleth and EZProxy combined with our eLibrary login to achieve this. Of course we also employ the old fashioned methods of just advising our users about new content although we are starting to use news feeds and RSS to do this. It's a really exciting area of activity at the moment.
What are some of the greatest challenges you face today in managing your institution's e-resources? And how can publishers help to make your job easier?
I think the main issue we face is quite a general one–communication. Of course if this was an ideal world and everyone could sit round a table and discuss issues face to face and come to a general consensus of how to operate, life would be easy wouldn't it?! For instance, we spend a lot of time informing intermediaries like link resolver vendors on platform, title, package and publisher changes so that our users can link to content effectively. This is especially a problem at the start of the calendar year. It would be much more efficient and involve far less effort to do this once at source by the content provider rather than by every single library. I guess that's where KBART comes in and is the main reason that I became involved with the KBART project. Another aspect is lack of understanding of the academic market and their licensing and access requirements. For instance, academic users don't want proprietary authentication methods. It needs to be IP or Shibboleth so that it is scaleable in order for a whole campus to be able to open access to their users. The license can also be completely inappropriate for academic use and there is often much negotiation with those providers who don't operate their core business in the academic market in order to make provisions for the type of use we need to make of content. That sounds like a long list of challenges but really I think opening up industry wide communication channels to discuss this type of issue is integral.
We are looking forward to your presentation at the 2011 UKSG Annual Conference, "Driving usage – what are publishers and librarians doing to evaluate and promote usage?" Can you tell us a little about what you will discuss?
Yes, the UKSG Conference is just round the corner and it is a really good program as always. The breakout session that I am doing is a shared session looking at the library and publisher approach to evaluating usage and user behavior. How do we know that our licensed content is as discoverable as it needs to be? What is usage data really telling us and what are we doing with it? How are we analyzing the performance of our discovery tools in routing users to content? There will be plenty of opportunity for discussion too and sharing of ideas from attendees on what they are doing! Looking forward to seeing you there…
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ANNOUNCING THE WINNER OF AIP'S DRAWING OF AN AMAZON KINDLE
AIP conducted a survey during the ALA Midwinter meeting, which was held Jan 7 – 11 in San Diego. We had a terrific response! As an enticement to complete our survey, we entered participants' names into a drawing for an Amazon Kindle. And the winner is Cheryl Cuillier of the University of Arizona! Many thanks to all of you who stopped by our booth to take the survey. We sincerely appreciate your time and feedback.

AIP SPONSORS STUDENT TRAVEL GRANTS TO ATTEND THE ER&L CONFERENCE
The American Institute of Physics provided funding for two travel grants for students to attend the Electronic Resources & Libraries conference which was held Feb 28 – March 2 at the University of Texas in Austin. The travel grants, which included full conference registrations, air travel costs, and hotel accommodations totaling up to $1,500 each, were awarded to Margaret Murphy (Rutgers '12), pictured here with AIP's Bruce Shriver, and Peter Norman (Simmons '11).

SEE US AT THESE UPCOMING EVENTS
| DATES |
CONFERENCE |
LOCATION |
| Mar 30 – Apr 2 |
ACRL 2011 National Conference |
Philadelphia |
| Apr 4 – 6 |
UK Serials Group Annual Conference |
Harrogate |
| Apr 25 – 29 |
MRS Spring Meeting |
San Francisco |
| Jun 2 – 5 |
NASIG Annual Conference |
St. Louis |
| Jun 12 – 15 |
SLA Annual Conference |
Philadelphia |
| Aug 28 – Sep 1 |
ACS National Fall Meeting |
Denver |
| Sep 16 – 18 |
Chinese Physical Society |
Hangzhou |
| Oct 5 – 10 |
Frankfurt Book Fair |
Frankfurt |
| Oct 30 – Nov 4 |
AVS International Symposium |
Nashville |
| Nov 2 – 5 |
Charleston Conference |
Charleston |
| Nov 28 – Dec 2 |
MRS Fall Meeting |
Boston |
| Nov 29 – Dec 1 |
Online Information |
London |

RAISE THE VISIBILITY OF YOUR COLLECTION
AIP offers an array of materials that you can use to promote awareness of your subscriptions, including posters, flyers, guides and copies of emails we send to our authors. We maintain a repository for these materials on our website at http://librarians.aip.org/promote/ where PDF versions are freely available for download. If you would like us to send you printed copies, please contact Bruce Shriver at bshriver@aip.org or 516-576-2623.

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Subscribe to AIP Library Matters
When you subscribe to AIP Library Matters, we'll deliver each quarterly issue to your email inbox as soon as it's ready. To subscribe, modify your existing subscription, or read past issues, go to http://librarians.aip.org/newsletter.html.
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