TABLE OF CONTENTS
· Complete Your Collection of AIP Online Content with the New AIP Digital Archive Supplement · Two AIP Journal Authors Awarded 2010 Nobel Prize in Physics · AIP is the New Publisher of Journal of Laser Applications · Access the AIP 2011 Journal Catalog Online · A View from Within: Melissa Conchieri · AIP Publishing Gets Social · UniPHY Now Features Discussion Groups · Find the Latest News From AIP on EurekAlert!	Upcoming events
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Complete Your Collection of AIP Online Content with the New AIP Digital Archive Supplement

Three years ago we introduced the AIP Digital Archive, which provides perpetual rights, for a one-time payment, to the complete historic archive of eight of AIP's high-impact journals. Now, to complement this product, we've created the AIP Digital Archive Supplement, which offers perpetual rights to the complete online archives of:

AIP Conference Proceedings (1970 – 2004)
Journal of Physical and Chemical Reference Data (1972 – 1998)
Low Temperature Physics (1997 – 1998)

Purchase is again at a one-time cost and will add more than 53,000 additional articles to your online collection. Prices for the AIP Digital Archive Supplement are tiered. As with the AIP Digital Archive, you have two options for accessing the AIP Digital Archive Supplement. You can choose long-term access via AIP's Scitation hosting platform, which allows users to link to a wide range of related content and valuable features, or you can choose a local hosting option for your institution's own network.

» More information on the AIP Digital Archive Supplement

The AIP Digital Archive is still proving to be very popular with librarians. In case you're not familiar with the AIP Digital Archive, it contains more than 250,000 articles going back to Vol. 1, No. 1 for the following titles:

Applied Physics Letters (1962 – 1998)
Chaos (1991 – 1998)
Journal of Applied Physics (1931 – 1998)
The Journal of Chemical Physics (1933 – 1998)
Journal of Mathematical Physics (1960 – 1998)
Physics of Fluids (1958 – 1998)
Physics of Plasmas (1958 – 1998)
Review of Scientific Instruments (1930 – 1998)

We're offering a few savings incentives to institutions that purchase the AIP Digital Archive. When you purchase before December 31 2010, AIP will:

Reduce the purchase price of the Archive by up to $1,800, depending on your tier assignment
Freeze 2011 renewals at the 2010 prices
Rebate the amount of 2010 subscription payments allocated to backfile content

» More information on the AIP Digital Archive

You might also be familiar with the Physics Today Digital Archive, which, for a one-time payment, gives you ownership of the online backfile of Physics Today, AIP's flagship magazine. The Physics Today Digital Archive contains more than 50 years of seminal articles and fascinating features going back to the first issue in 1948.

Plus, for institutions that purchase the Physics Today Digital Archive before December 31, 2010, we will reduce the $8,995 price to $8,095, a savings of $900 or 10%.

» More information on the Physics Today Digital Archive

If you have any questions, or if you would like to receive a detailed price quote, please contact Melissa Conchieri at mconchieri@aip.org.

TWO AIP JOURNAL AUTHORS AWARDED 2010 NOBEL PRIZE IN PHYSICS

AIP congratulates Profs. Andre Geim and Konstantin Novoselov of the University of Manchester, U.K. on winning the 2010 Nobel Prize in Physics for their pioneering work with graphene, a single-atom-thick sheet of carbon. The official announcement was made on October 5 by the Royal Swedish Academy of Sciences in Stockholm.

Prof. Geim has been a prominent contributor to AIP's journal Applied Physics Letters since 1992, and to Journal of Applied Physics since 2000. His work has also appeared in AIP's flagship magazine Physics Today. Prof. Novoselov has been an active contributor to both these prestigious journals since 2003. Four articles co-authored by Profs. Geim and Novoselov have been published in APL since 2007, all of which delve deeply into the properties of graphene and directly impact its fabrication and utilization in new devices, as well as its use in precision metrology.

Graphene was first created from graphite‒a carbon-based material most commonly found in pencils‒by Geim and his colleagues when they pulled a piece of adhesive tape across the bulk material. Eventually, they were pulling away a single-atom thick layer of carbon-graphene.

Graphene's honeycomb crystal lattice gives the material especially unique electrical properties. Electrons move through graphene nearly unimpeded when compared to other materials. This allows for the creation of ultrafast electronic elements. This property is thought to be a result of graphene's near-perfect atomic structure.

The rapid rise of graphene since Profs. Geim and Novoselov's initial work has been fascinating to follow in the literature, and the full impact of their discovery will no doubt be seen as the unique properties of graphene are utilized to their full potential. AIP is especially thankful to Profs. Geim and Novoselov, because it's the content they and other highly regarded physicists provide that keep APL and JAP as the two most highly cited journals in their field.

Every journal and magazine article that AIP has published by these Nobel Laureates is currently accessible free of charge.

AIP IS THE NEW PUBLISHER OF JOURNAL OF LASER APPLICATIONS

LIA logo AIP is pleased to let you know that we've recently signed a strategic partnership agreement with the Laser Institute of America (LIA) to publish its flagship publication, Journal of Laser Applications® (JLA). After a dozen years as a publishing partner LIA felt, given AIP's excellent track record, that it was time to take our partnership to the next level. It was clear to them that our upgrades to staff, the recent enhancements we made to our Scitation platform, and the strong global presence we can offer JLA would greatly benefit their subscribers.

In case you're not aware, we'd also like to let you know that JLA will move to tiered pricing in 2011. In addition, JLA will no longer be available in print 2011. All paid subscriptions will be converted to online-only subscriptions.

If the research your patrons conduct touches at all upon the subjects below, you may want to consider acquiring this extremely authoritative and affordable publication for your collection. The Journal of Laser Applications serves as the major international forum for exchanging ideas and information in disciplines that apply laser technology, delivering comprehensive coverage in areas that include:

Laser materials processing: radiation absorption; scattering and reflection; material optical properties and material interaction phenomena, including phase changes
Laser sensing & measurement: lasers, systems, and sensing for laser materials processing; general laser sensing and measurement, including remote sensing and spectroscopy
Biomedical applications: biophysical studies of tissue optics; scatter, absorption, and nonlinear effects in tissue; optical dosimetry; thermo-mechanical, thermo-chemical, photochemical , and nonlinear effects; optimizing; photodiagnostics, photochemotherapy, photoablation, photocoagulation or photodisruption
Laser safety: maximum permissible exposure limits; new safety standards and regulations; laser classification; hazard evaluation and risk analysis; laser accident investigations; safety training; eye and skin protection and laser protective materials

To subscribe, please contact subs@aip.org, 1-800-344-6902 or +1 516-576-2270.

ACCESS THE AIP 2011 JOURNAL CATALOG ONLINE

The 2011 Journal Catalog for AIP, its Member Societies, and Publishing Partners was recently distributed to librarians and institutional customers. The catalog contains journal descriptions, subscription prices, and details on how to subscribe. New this year is a digital edition, which provides an interactive experience similar to paging through a printed copy and includes live links to journal and publisher websites. The great functionality of the new online catalog has made it so user-friendly that we are now able to direct institutional customers outside the United States to the digital edition; print copies were mailed to US-based institutions and to our international customers upon request.

» Catalog Order Form

A View from Within: Melissa Conchieri

You may have recently been contacted by Melissa Conchieri, AIP's new telemarketing and customer relations representative. Melissa has taken on this newly created role at AIP after working for more than two years in our customer service department. In this position, Melissa developed an extensive knowledge of AIP's products, subscription models, and online licensing policies. Prior to joining AIP in January 2008, Melissa had worked for a contracted company dedicated to providing customer services for state-run programs. We wanted to formally introduce Melissa as AIP strives to strengthen its one-on-one contact with librarians.

Why is there a need for the newly created position of telemarketing and customer relations representative at AIP?

It is an especially exciting time to be working at AIP right now. For example, just a few weeks ago we introduced the AIP Digital Archive Supplement, which provides ownership of backfile content to AIP Conference Proceedings, The Journal of Physical and Chemical Reference Data, and Low Temperature Physics. This content had not been digitized at the time we began offering the AIP Digital Archive, which was created in response to librarians' requests for a product that offered access to the archives of eight AIP journals for a one-time payment.

My role is to reach out to librarians and introduce products such as these. We realize that librarians are very busy and don't necessarily have time to seek out the latest subscription and purchase options, especially those that may make better sense for their institution and long-term acquisition goals. My job is to educate librarians so they can quickly understand their options, thus taking some of the burden off them.

Have there been any surprises during your first four months in this position?

I have found it surprising that many librarians are willing to take a significant amount of time to speak with me and share their feedback on our journals. We've also talked about the challenges they face when deciding how their budget is spent, and where the future of library acquisitions is headed. I've certainly learned a lot in these past few months regarding the complexity of library acquisitions and the time that goes into making these decisions every year. I feel very fortunate that the main part of my job is to interact and build relationships with a genuinely friendly group of professionals.

What have you learned from your transition to AIP's marketing group?

I've certainly learned that AIP is taking a very proactive approach in keeping up with the changing climate of STM publishing. It's invigorating to be surrounded by colleagues who are excited about looking ahead and who encourage me to express my ideas. Historically, AIP has been on the leading edge of content delivery in the STM community, but I think we are really pushing the envelope with such new advances as iResearch, our iPhone and iPod touch app; the recent "C³" enhancements to AIP's Scitation online hosting platform; and UniPHY, AIP's literature-based social networking site for physical scientists. There will be plenty more to come, and I can't wait to help keep our customers informed.

What do you look forward to most in your new position?

I am very excited to talk with our customers every day, and I look forward to meeting some of them in person at future conferences. By reaching out to our customers, I hope to achieve an open line of communication to ensure that their needs are being met. With an approachable attitude and open ear, I aim to convey the fact that AIP is proactively expanding existing relationships with customers and at the same time, developing new ones.

AIP PUBLISHING GETS SOCIAL

From Twitter to Flickr to Facebook to YouTube, the social media revolution is upon us. And if you're not (at the very least) "lurking" on these sites, you may soon be left behind. As an innovator in STM publishing, we believe it's important to translate innovation across as many channels as possible. Social media is one such area in which AIP is pleased to have established a presence. Keep in touch with us through the social networks below.

Twitter

AIP Publishing tweets about 10 times every business day on a variety of topics. Status updates include links to journal papers, scientifically relevant news articles, statistical research data regarding physics education and careers, policy news, job postings for both researchers and librarians, and more. Join AIP's nearly 4,000 followers @AIP_Publishing.

Flickr

AIP Publishing's Flickr photo stream includes photos from scientific, library, and publishing conferences held all over the world, as well as from many of AIP's committee and governance meetings. Check out AIP Publishing on Flickr.

Facebook

Two AIP journals have fan pages on this social networking site. If you "like" Biomicrofluidics and Journal of Renewable and Sustainable Energy, let us know on Facebook!

YouTube and Vimeo

With the advent of YouTube, Vimeo and other video sharing sites, users have a new media they can use to search for information about AIP products. AIP Publishing maintains a presence on the two top video sites with clips that cross all physics interests and fields.

We'd love to hear your feedback. Please contact our social networking maven, Jennifer Chiacchiaro at jchiacchiaro@aip.org and tell her what you think.

UNIPHY NOW FEATURES DISCUSSION GROUPS

AIP has launched UniPHY Discussion Groups, a new, highly interactive feature on the UniPHY professional and social networking platform. This new feature will allow UniPHY members to form collaborative environments centered around any number of common interests, including journals, disciplines, institutions, organizations, or upcoming events. Groups can be configured as public to other members or by invitation only, and will allow scientific researchers to engage in active discussions with other members to share thoughts, opinions, and ideas. AIP encourages librarians to join UniPHY at aipuniphy.org and create new UniPHY Groups for their institutions. A UniPHY Group for your institution can become a dynamic, collaborative platform for your students, faculty, and alumni.

FIND THE LATEST NEWS FROM AIP ON EUREKALERT!

EurekAlert! is an online news service operated by AAAS, which offers a central place through which organizations engaged in research can bring their news to the media and to the public. For news from AIP, simply go to eurekalert.org and search "American Institute of Physics."

SEE US AT THESE UPCOMING EVENTS

2010 CONFERENCE	LOCATION	DATES
Materials Research Society Fall Meeting	Boston	Nov 29 – Dec 3
Online Information 2010	London	Nov 30 – Dec 2
ALA Midwinter Meeting	San Diego	Jan 7 – 12, 2011

IT'S TIME ONCE AGAIN TO RENEW YOUR SUBSCRIPTION

We mailed 2011 renewal notices in August, and a couple of reminders since. Please be sure to renew your AIP subscriptions early. If you have any questions regarding your renewal notice or your subscriptions, please contact us via e-mail at subs@aip.org, by phone from the U.S. and Canada at 1-800-344-6902 or from other locations at +1-516-576-2270.

KEEP CURRENT WITH WHAT'S HAPPENING AT AIP

Subscribe to AIP Library Matters

When you subscribe to AIP Library Matters, we'll deliver each quarterly issue to your email inbox as soon as it's ready. To subscribe, modify your existing subscription, or read past issues, go to http://librarians.aip.org/newsletter.html.

You received this copy of the AIP Library Matters newsletter because your institution subscribes to journals published by the American Institute of Physics. If you do not wish receive this newsletter in the future, please visit our subscription page.

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